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USA
BRAND MODEL,
TALENT CASTING & PROGRAM MANAGER
WORLD CUP CAMPAIGN
HUSA NY
As an Official Heineken USA, Brand Model, Talent Scout, and Campaign Manager for Heineken USA, Ms. Claudeen Benoit led one of the most dynamic and joy-filled holiday campaigns of the season—an extraordinary celebration of community, global sports, and festive spirit. Merging the excitement of the holidays with the worldwide buzz of the FIFA World Cup, Ms. Claudeen orchestrated an unforgettable campaign that brought both consumers, celebrities, and communities together to cheer, celebrate, and connect through shared joy, and the uplifting spirit of the holiday season.
With her natural ability to inspire and elevate talent, Ms. Claudeen cast and managed a standout group of official Heineken USA brand models, actors, and brand ambassadors, alongside appearances from celebrities and Red Bull soccer players, all of whom embodied the vibrancy and sophistication of the Heineken brand.
Over the course of 180+ high-energy events across New York City and New Jersey, consumers gathered to enjoy live World Cup games, toast with Heineken Original and Heineken 0.0, and celebrate the exciting launch of Dos Equis Margaritas—all while embracing the warmth and joy of the holiday season.
Guests and consumers were overjoyed by the energy, charisma, and enthusiasm of the selected Heineken USA brand models and ambassadors, whose energy lit up every scheduled venue.
The crowds cheered, laughed, and danced, creating an atmosphere of happiness and holiday spirit. Many attendees expressed how Ms. Claudeen's team of Models, and Ambassadors engaging presence made them feel genuinely connected to the brand—transforming each event into a true celebration of togetherness.
Each experience was brought to life with complimentary tastings, festive photo opportunities, and exclusive branded giveaways such as Heineken holiday scarves and seasonal swag. From casting to execution, Claudeen ensured every detail reflected the brand’s quality, authenticity, and dedication to consumer delight.
The campaign became one of Heineken USA's most successful and spirited seasonal launches—capturing the magic of the holidays, the thrill of the World Cup, and the joy of human connection. Under Claudeen’s inspiring leadership, the program spread smiles across every venue, strengthened brand loyalty, and left consumers glowing with excitement, gratitude, and holiday cheer.
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World
Cup
Campaign
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Brand Model, Talent Casting, Campaign Manager
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Promotional Holiday Campaign Assets
Professional Actress, Claudeen Benoit™ serves as an official Heineken USA Brand Model, Talent Casting Director, and Campaign Manager. She spearheaded the launch of the FIFA World Cup Holiday Campaign across New Jersey and New York, overseeing every detail to ensure a seamless and engaging consumer experience.
The campaign featured Ms. Claudeen's carefully selected team of Brand Models, Actor's, and Brand Ambassadors, a series of high-profile celebrity appearances, with one of its standout moments a curated holiday event featuring members of the Red Bull Pro Soccer Team.
Ms. Claudeen’s expertly curated team of Models, Actors, and Brand Ambassador's brought unmatched energy, charisma, and enthusiasm to every venue, delighting consumers and creating memorable, meaningful experiences for all attendees and consumers.
Heineken USA Fans were able to enjoy all the FIFA World Cup games, fostering camaraderie and celebrating the holiday season in true Heineken style.
Through her creative leadership, the campaign successfully brought consumers together, uniting them in the holiday spirit while highlighting Heineken’s classic offerings. The combination of engaging events, star-studded appearances, and immersive experiences contributed to one of the most successful campaign launches in the region, leaving a lasting impression on both consumers and the brand alike.
Campaign Highlight:
Exciting Appearances by Professional Athletes Official -
"Red Bull" Soccer Players
Professional Actress,
and Official Heineken USA Brand Model.
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World Cup Campaign
CAMPAIGN RESULTS
Brand Model, Talent Casting, Campaign Manager
The FIFA World Cup Holiday Heineken Campaign, Led by Brand Model, Talent Scout, and Campaigan Manager, Claudeen Benoit, delivered outstanding results, making a measurable impact across the region.
Spanning over 180 high-energy events, the campaign engaged more than 6,385 consumers, with 4,236 attendees receiving complimentary brand samples and 2,490 successful consumer sales conversions—demonstrating both remarkable reach and tangible ROI. Beyond the impressive numbers, the initiative strengthened Heineken’s legacy while introducing innovative new product lines, including Heineken 0.0 and Dos Equis Margarita, generating excitement and expanding brand awareness.
Consumers fully embraced the dual thrill of the FIFA World Cup and the holiday season, creating moments of joy, connection, and festive celebration. Through a seamless combination of strategic activation, hands-on consumer engagement, and high-energy experiences, the campaign set a new benchmark for Heineken activations, leaving a lasting impression on loyal fans and new audiences alike.
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World Cup Campaign
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Brand Model, Talent Casting, Campaign Manager