"We Got POP!"
Talent Lead & Community Growth Strategist
I supported the launch of an exciting new UK-based Film-Tech start-up called "We Got Pop!" as a Community Growth Strategist. My team's efforts brought in over 10,000+ new background talent to the platform for exciting film projects such as Star Wars, Wonder Woman, and 007!
As a performing artist myself, I understood the challenges of swiftly filling highly specific casting requirements within tight deadlines. POP aimed to tackle this challenge.
To reach our target of 10,000 new applicants, I ensured the brand shone brightly on social media and tackled every obstacle head-on.
My digital playbook included everything from Paid Ad Campaigns and Organic Social Media Strategies to impactful Influencer Outreach and targeted Email Marketing Campaigns. I also implemented Field Marketing Strategies, and team coordinated Registration Events to support all digital efforts.
With consistent efforts, and careful execution we exceeding our goal and successfully energized the talent database driving significant progress for the organization.
Overall, this project was incredibly exciting, and I'm very proud of the work we accomplished!
*"POP" was acquired in 2020 and now operates under the name Entertainment Partners.
Community Growth Goal:
10,000 Users
Strategy Included:
Claudeen "Claudia" Benoit
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Community Growth Goal:
10,000 Users
With a precise goal of acquiring 10,000 users in just 8 months (with limited resources), our small team navigated with persistence and adaptability. Through consistent efforts and strategic pivoting, we successfully reached this milestone, driving significant progress for the organization.
*"POP" was acquired in 2020 and now operates under the name Entertainment Partners.
Growth Strategy Included:
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A Glimpse of the Fun!
